12 Rules For Life 2017-03-27T18:56:32+00:00

12 Rules For Life: An Antidote to Chaos

By Jordan B Peterson

On Sale January 9th, 2018

What are the most valuable things everyone should know: Dr. Jordan Peterson’s answer on Quora

Renowned psychologist Jordan B Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.
Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street. What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful?

Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world’s wisdom into 12 practical and profound rules for life. The 12 Most Valuable Things Everyone Should Know shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.


Dr. Peterson was nominated for five consecutive years as one of Ontario’s Best University Lecturers. He is one of only three profs rated as “life changing” in the U of T’s underground student handbook of course ratings.

He’s a Quora Most Viewed Writer, with 75,000 Twitter followers and 8000 Facebook likes. His YouTube channel’s 170 videos have 140,000 subscribers, 200,000 views a month, and 2,600,000 views in total.

Malcolm Gladwell discussed psychology with him while researching his books, Norman Doidge is a good friend and collaborator, thriller writer Gregg Hurwitz employed several of his “valuable things” as a plot feature in his #1 international bestseller, Orphan X, and he worked with Jim Balsillie, former RIM CEO, on a project for the UN Secretary General.

His psychological tests have identified thousands of promising entrepreneurs on six different continents. His U of T lectures on psychology and myth were turned into a 13-part series on TVO. His web-based SelfAuthoring Suite, raved about on CBC Radio, in O: The Oprah Magazine and on NPR’s national website, has helped tens of thousands of people resolve their past problems and improve their futures.

The 12 Most Valuable Things Everyone Should Know is self-help with smarts, an introduction to philosophy, mythology and the science of the mind, and a practical, engaging guide to a better life.